Growth of Data facilitating the demand for NAS

Kinny Nayyar, Senior Marketing Manager, India & South Asia - WD

“Given the increasing adoption of handheld devices and the consumers’ demand to create, save, and access huge amount of data on the go, personal cloud category of Network Attached Storage (NAS) may see high growth and adoption in the future. Furthermore, initiatives like Digital India and Smart Cities have brought to the forefront an array of concerns, including the need for a robust security infrastructure. Therefore, the need for highly specialized surveillance drives is extremely important to ensure that the data captured can be stored, analyzed and monitored easily.

WD is a brand of Western Digital Corporation (“Western Digital”). At Western Digital, we endeavour to provide state-of-the-art value-added solutions to our customers through our widespread distributors’ network across over 50 locations and 100 warranty service drop points. To enhance customer experience, WD hard drives are classified into ‘easy to recognize’ colors that give customers the power to choose the right product for their varied needs. We also work constantly with our channel partners educating and training them on our latest and upcoming technologies to delight our customers. WD is committed to foster innovation by engaging with early adopters to create next generation products for emerging markets.

Western Digital focuses on driving reinvention and innovation. We also believe strongly in the modern business mantra around customer-centricity. Keeping that in mind, WD has classified the storage into ‘easy to recognize’ colors that give customers the power to choose the right product for their needs because every drive has a purpose.

At WD, we understand the evolving landscape of a highly competitive digital storage market. Our major achievement for 2015-16 is comprehensive alliances in technology of film making using WD products. Production houses including Red Chillies have utilized our technology expertise by storing and managing content on WD drives. This association demonstrates their team’s trust in our solutions. Western Digital supported the making of the movies, “Happy New Year” and “Dilwale,” by providing storage technology on which both the productions were stored and edited. As important it was to seal the association, it was equally important to market it well. The well-planned 360-degree marketing campaign was a successful amalgamation of channel, consumer, social media, PR, case studies, interviews, and events-related activities and generated a significant social media reach and articles across major publications. Western Digital’s business in India has witnessed a positive response in the past 6 years.

WD aims to reach out to maximum consumers in India with its wide range products that are specially designed keeping the users’ requirements in mind. In terms of market share, our products, relationships and strategies have earned us substantial growth in the market and we are optimistic about our future growth. The company will continue to focus on product differentiation for consumers and communicating in the right way, as this has worked out great for the brand.”