Gupshup launches new Messenger App

Gupshup Technologies has launched its mobile application called GupShup Messenger that takes social messaging to the next level. The app enables users to reach everyone. The app bridges smart-phones and feature-phones – enabling users to reach every mobile device. The app combines public and private messaging in one place, enabling users to reach every friend and follower.

The GupShup app works on Android, iOS, Blackberry and Nokia S40 platforms. The app, along with the previously available SMS and web interfaces, enables GupShup users to now send and receive messages from every mobile and web device. Smart-phone users send / receive messages using the data channel, while feature-phone users send / receive messages using SMS. If the message recipient does not have the app, GupShup will deliver a text message to them free of cost. In a way, that's unlimited, free text messages bundled into the app – the app user need not buy an SMS plan.

“Emerging markets such as India and Indonesia have numerous feature-phone users even as smart-phone adoption is growing. Services like GupShup that integrate data and SMS, are well suited to the needs of emerging markets. He added, “Social media tools cannot afford to leave vast populations out of the conversation – they must be inclusive, not exclusive”, said Beerud Sheth, co-Founder and CEO of GupShup.”.

GupShup also provides mobile marketing and engagement solutions that enables businesses to interact with consumers. Businesses use GupShup to acquire new customers or engage existing ones. Thus, GupShup enables brands and businesses to reach millions of users with targeted mobile messages across specific geographies. On any given month there are over 2 billion messages exchanged via GupShup.