NEWS
"HD" – The Future of Surveillance
By VARINDIA - 2015-02-27
Yogesh B. Dutta,
COO, Aditya Infotech Ltd
Keeping in mind the recent security scenario of the country, surveillance has become the need of the hour. Security has become a major concern for SMEs, shops, residential complexes and large companies. The government, in general, has been the biggest segment in terms of volume demand. PSUs are also the major verticals with significant demand. Discussing the security concerns of the segment, trends and challenges of the Indian security market, Yogesh B. Dutta, COO, Aditya Infotech Ltd, has revealed the strategy and future roadmap of the company.
Trends
In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the ongoing demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics.
The Indian security market is adopting the latest technology as and when introduced. Today, market exists for all segments and new solutions like digital, which offer several advantages outweigh factors like cost, etc.
“In sync with the global market trends, CP Plus foresees that IP technology, integrated solutions and cloud storage may drive the future markets driven by continuous technological enhancements, such as Storage Area Network (IP SAN) for storage, scalability, video analytics, face recognition and so on,” said Yogesh B. Dutta, COO, Aditya Infotech Ltd.
Challenges and Strategy
The key challenges that are hindering the growth of Indian security market are standardization of process, product and monitoring. There is no single strategic approach to central monitoring or regulatory framework for the industry and the operation and the ownership of CCTV systems continue to evolve and change without a national guiding strategy.
“Markets run on the principle that only the best survives, no exception. CP PLUS understands the obvious need of HD, which is the future,” said Dutta.
“The products are released in the market after an in-depth market research and inputs after thorough testing. They cater to their niche markets. There is always a scope for all the brands in the market and CP PLUS has established a unique positioning with their complete and competitive product portfolio,” he added.
The market offers opportunities to channels at various levels – transition, upgrades, customization, and value added to an existing system. With an effective customer feedback mechanism, education, training and service framework in place, it is both affordable and accessible to realize the potential.
Future Roadmap
In the past, the focus has been on the expansion of product base to virtually all sectors of the Indian economy, including private and government organization, which mainly drive the Indian market. CP Plus has expanded significantly in retail, real estate, BFSI, transportation, airports, education among others. The company will continue to expand in all the core sectors as well as plan its expansion in other sectors, government organizations, highways, infrastructure, city surveillance, and so on.
aparna@varindia.com
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