HGST joins HDD makers to promote storage industry

HGST has announced that it is a founding member of the Storage Products Association (SPA), with Seagate, Toshiba and WD. The SPA will serve as a new voice for the storage industry to help promote the important and growing role of hard disk drives (HDDs). SPA’s goals are to promote new innovations driven by hard disk drives (HDDs) in enabling today’s and tomorrow’s data-intensive mobile and Cloud world.
Providing market education, the SPA’s mission is to help storage customers, partners and users understand, deploy and support current and future storage needs, including the key role of HDDs and solid state hybrid drives (SSHDs) in an effective storage mix for all consumer and business environments.
We have seen the demand for storage products shift dramatically over the last ten years with the emergence of Cloud computing, Internet search, social networks, big data and mobile computing. This period of remarkable change is driving the need for innovative and reliable high-performance and high-capacity storage with the best TCO, especially in the areas of hyper scale cloud data center infrastructures and cold storage environments. As storage companies, SPA members are at the forefront of this change, focused on evolving products to support changing market needs.” said Mark Grace, Sr. VP of marketing, HGST, and Member of the SPA Board of Directors.

 The SPA will also participate in market research and events, as well as publish materials about end users’ storage needs and effective storage usage using a mix of technologies.