In its attempt to re-invigorate the channel partner ecosystem and reinforce its commitment to the channel, tech giant HP has embarked on "Channel Odyssey", a six-day roadshow in Asia-Pacific  with a potential of impacting 1,000 partners.
HP top executives that included Dion Weisler, Senior Vice President, Printing and Personal Systems Group, HP Asia-Pacific & Japan and Rajiv Srivastava, Vice President and General Manager, PPS, HP India, unveiled the new channel engagement agenda for HP post integration of HP’s printing & personal systems (PPS) business.Â
“Through Channel Odyssey” HP aims to “rejuvenate channel partner relationships and strengthen it by delivering innovation that matters to our partners so that they sell more and sell better.Â
The optimized PPS structure makes HP a stronger partner and easier to do business with. “We have streamlined our channel partner engagement processes to give partners an improved experience,” says HP.Â
Partners no longer have to struggle to understand and manage complex product offerings. With an integrated solutions portfolio, HP has made selling and pricing strategies easier to understand for partners.
HP is investing in programs, people, and resources to equip our partners and help them drive profitable growth in a rapidly changing marketplace
Strengthening its relationships with the partners is always on HP’s agenda. Taking steps in the directions, HP is strengthening its primary touch points with them and ensuring that channel partners are looped into its GTM strategy. Apart from this HP is also proactively engaging with the partners and increasing communication by becoming more visible at channel events.Â
