Hewlett-Packard has unveiled its strategy to revolutionize the digital photography market by making its entry into the retail photo printing market with the launch of HP Retail Photo Solutions.
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The company has also announced the much-awaited launch of the world’s No. 1 consumer online photo service, HP Snapfish customized specially for the Indian market. Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low as Rs.2.95 only (4x6 size).Â
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V. Krishnan, General Manager - Consumer Sales, Imaging & Printing Group, HP India, says, “Today’s announcement brings HP closer to realizing our vision for creating an all-digital photography marketplace. We are very excited about the HP Revolution unveiled today that will take digital photography to the next level. By establishing a footprint of 3,000 Retail Photo outlets with HP Retail Photo Solutions by 2010 and photo delivery through Snapfish across India, we hope to change the dynamics of the photo printing market. We are positive that consumers will enjoy the new photo printing experience introduced by HP.”
The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos that will last five times longer than traditional photos. Consumers can also enjoy printing photo based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP Snapfish website. The HP Retail Photo Solution will allow consumers to print on various substrates such as art paper, canvas and can also print instant photo albums. The brand identity of the HP Retail Solution will be a Multi-Colour Swirl with the punch line “Celebrate Life with HP Photos”.
