HP Enterprise Services has announced that SOFTBANK MOBILE Corporation has used an HP online storefront solution to offer its more than 29 million customers in Japan, said to be a fast, easy way to shop for, download and manage wireless services and entertainment content. Leading communications service providers (CSPs) such as SOFTBANK MOBILE are creating content stores to help win and retain customer loyalty in a fast-changing mobile internet market.
SOFTBANK MOBILE has used the HP Service Delivery Platform (SDP) Storefront Portal to create an online content store called The SOFTBANK Bookstore. Launched in December 2010, The SOFTBANK Bookstore is very popular with customers, offering them more than 372,000 files. The company has expanded this broad variety of choices by supplementing its own offerings with those from other major third-party content providers. It further enhances customer flexibility by supporting multiple handsets and wireless devices.
Hironobu Tamba, Division Head, Product and Service Division, SOFTBANK MOBILE, said, “SOFTBANK MOBILE’s No. 1 goal is the best customer experience, and the SOFTBANK Bookstore is a big step toward that goal. HP understood our business, provided a complete solution that cut time-to-market in half, and helped us with final implementation.”
David Sliter, VP & GM, Communications, Media and Entertainment Solutions, Enterprise Services, HP, said, “SOFTBANK MOBILE is building valuable customer loyalty with the online service delivery storefront solutions from HP. The new HP SDP Storefront Portal also is enabling it to transform its business models with new revenue streams.”
