Hewlett-Packard India has launched its new printing solutions to make imaging & printing more attractive for home consumers and growing businesses. The all-new OfficeJet (OJ) 4500 All-in-One series are high-performance, energy-efficient printing devices, which are stylish, and specially designed for users looking for convenience of a multifunctional, yet compact device. The two variants of the new all-in-one include the HP Officejet 4500 Desktop and the network-enabled HP Officejet 4500.
The innovative OJ 4500 series is designed to address consumer preference based on their consumption of mono (black & white) and colour printing. Ideal for small offices, these energy-star qualified devices promise impressive print quality at low cost per page and provide users with the convenience of a multifunctional (Print/ Scan/ Copy/ Fax) genius.
Elaborating on the launch, Rajkumar Rishi, Director – Inkjet & Web Solutions, Imaging & Printing Group, HP India, said, “Our aim is to increase penetration of ink, and empower users by providing increased task efficiency, and reduced cost per page, thereby helping them stay on task at work or home. According to IDC, HP is the market leader in the inkjet segment; our current market share in the inkjet all-in-one segment is 73 per cent. This shows the loyalty of our customers. The OJ 4500 series is designed to fulfil the imaging and printing needs of customers, and help them have access to affordable technical expertise. We also have exciting deals on consumables.”
HP India’s inkjet portfolio is designed to cater to the everyday printing needs of home users, micro businesses and SMBs. With cost of consumables being a major concern for customers across segments, the new OJ 4500 series will make printing simpler for those looking for agility and uncompromised quality in their all-in-one devices and empower them to get more within a lesser cost of acquisition. Currently, the HP OfficeJet portfolio includes 14 printing solutions, of which the HP OJ 8500, HP OJ 6500 and the HP OJ 6000 have been best-sellers across markets.
