HTC has added another prestigious award -iF Gold Product Design Award - to its list of global accolades for its HTC One flagship smartphone. Part of an elite group of products recognized in this year’s competition, each winner, including HTC One, is given the famous iF seal of approval for design quality - an internationally-recognized hallmark of outstanding design. The jurors reviewed a total of 4,615 entries, selecting 75 products that best-represented design excellence in their eyes.
Peter Chou, HTC’s Chief Executive Officer, commented, "When we created HTC One, we wanted it to be exquisite in every way, both inside and out. Through focus and perseverance, the HTC design team managed to reinvent the smartphone with this model, pairing cutting-edge technology with premium design that has established us as a design leader beyond the borders of the smartphone industry. Hearing so many people say how much they love HTC One is a testament to the incredible designers and engineers who worked on the project, all of whom displayed an obsessive attention to detail that produced something that has earned HTC legions of new fans and global critical acclaim."
iF Design’s online exhibition has now been launched to showcase the winning products, including HTC One in the telecommunications category. The HTCOne was evaluated on a number of criteria, including design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, visualization of use, safety, brand value, branding and universal design.
