IBM has announced the opening of the IBM Customer Experience Lab developed to help business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.
The IBM Customer Experience Lab will provide CEOs, CMOs, CFOs, heads of sales and other C-suite executives direct access to a virtual team of 100 researchers, supported by the deep industry and domain expertise of thousands of IBM business consultants addressing the opportunities of the digital front office.
Jeby Cherian, Vice President and Managing Partner, Global Business Services, IBM India & South Asia said, “Business leaders realize they need to continuously transform their customer experience in order to be relevant and competitive – from the perception of innovation and value, to the quality of the interaction, to the economics of delivery.What made them successful over the last decade, or even last year, may not be competitive in the future. We will help clients explore the possibilities presented by new assets, technologies and innovation models based on our engagement experiences with thousands of organizations across every industry.”
The customer experience lab will focus on three primary areas namely Customer insight, Customer engagement and Employee engagement. The Lab will provide IBM clients with an innovation process, assets and platform to give line of business leaders the exclusive ability to work side-by-side with IBM researchers and business consultants to analyze business challenges and jointly create solutions that integrate next-generation mobile, social, analytics and cloud technologies.
