IBM and Ferrari Shift F1 into High Gear with AI-Powered Scuderia Fan App

IBM and Ferrari have unveiled the revamped Scuderia Ferrari HP app, an AI-powered app designed to revolutionize Formula 1 fan engagement through personalization, interactivity, and real-time insights. Built on IBM’s cutting-edge watsonx platform, the new app reflects the strategic depth of the ongoing IBM and Ferrari partnership and their shared vision of blending technology with passion to deepen global fan interaction.

A New Digital Era for Formula 1 Fans

Targeted at Ferrari’s expansive fanbase of nearly 400 million enthusiasts worldwide, the updated Scuderia Ferrari HP app offers a seamless, immersive experience that keeps fans connected to the team and the action—on and off the track. With real-time post-race summaries, interactive polls, and customized content, the app uses the power of generative AI to transform how fans experience and interpret every race weekend.

“IBM and Ferrari are bound by a shared commitment to progress, innovation and excellence. With AI, we’re creating a new blueprint for digital fan engagement,” said Jonathan Adashek, IBM’s Senior Vice President of Marketing and Communications. 

Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti, added, “With IBM’s cutting-edge AI technology and our shared commitment to innovation, we are creating a digital experience worthy of the Ferrari name. I can’t wait to see fans interacting with this new app, entering a new dimension of the Ferrari experience.”

Available in both English and Italian, the Formula 1 app delivers a suite of features aimed at enhancing fan participation and brand loyalty. Among the standout tools:
Instant AI-generated race summaries: After every Grand Prix, fans receive smart, bite-sized highlights and insights tailored to their preferences.
Interactive fan polls and predictions: Users can vote on race outcomes, driver strategies, and technical choices, adding a gamified layer to the viewing experience.
Personalized feeds: Based on user behavior and preferences, the app serves curated news, behind-the-scenes content, and race analyses specific to Scuderia Ferrari HP.
AI-enhanced notifications: Real-time alerts on qualifying results, weather changes, or team updates, delivered with contextual intelligence.

These features not only provide enhanced engagement during race weekends but ensure Ferrari maintains year-round digital connectivity with its audience.

Scuderia Ferrari HP: A Strategic Digital Pivot

The app is part of Ferrari’s larger strategy to elevate its digital ecosystem, particularly under the Scuderia Ferrari HP brand, which underscores innovation and fan-first experiences. As Ferrari continues to evolve both on the racetrack and in the digital realm, partnerships with technology leaders like IBM are helping transform legacy experiences into data-driven, interactive platforms.

IBM’s watsonx AI platform provides the computational backbone for this transformation, empowering the app with scalable AI tools capable of processing vast amounts of race data, fan sentiment, and contextual insights in real time. It is also built with privacy and data security at its core, ensuring user trust as digital engagement deepens.

Fans can download the Scuderia Ferrari HP app today from the Apple App Store and Google Play Store. With its intuitive interface and ever-expanding AI features, the app marks a turning point in how fans engage with Formula 1, transforming them from passive viewers to active participants in Ferrari’s exhilarating racing story.