IBM eyeing SCAM as Growth Driver for Business Leaders

 To ensure business leaders to gain deeper insights into individual customers and transform the way customers experience their products, services and brands through the use of social, cloud, advanced analytics technologies and mobile (SCAM), IBM(NYSE:IBM) has unveiled a set of new innovations from its Customer Experience Lab.

In this new age of the digital customer, organizations are reassessing how to drive brand loyalty and accelerate business growth by moving away from addressing their customers as mass audiences toward cultivating and creating new value from personalized customer relationships.

To help address these challenges, the IBM Customer Experience Lab team in India has introduced three new technologies, each focussed on driving innovation in social, mobile as well as Big Data and analytics technologies to help organizations capture and act on deeper customer insights.

Ramesh Gopinath, Director, IBM Research -  India, said, "Customers across the world are using innumerable channels -  from social networks to online product review sites -  to express their individual experience with products and services. This is fuelling an explosion of data and driving a radical shift in how companies must engage with their customers to thrive and stay competitive. The innovations we are developing with clients in the Customer Experience Lab are enabling companies to transform their front office with speed and at scale, reshaping strategy, operations and offerings to attract, retain and exceed the expectations of an increasingly powerful customer."

The IBM Customer Experience Lab brings together skills across disciplines including service science, industries research, mathematics and business optimization, social, mobile, smarter commerce, data mining, cloud computing, security and privacy, cognitive computing and systems management.