Intending to drive efficiency, gain better visibility, improve controls and performance, IBM(NYSE:IBM) has announced that it has helped Godrej Consumer Products Limited (GCPL) across geographies. As a result, GCPL is able to make right decisions on stock placement, thus providing its customers with greater product variety at a lower cost, allowing the company to maintain an edge over market competition.
"As our business continues to grow, we need a comprehensive supply chain solution to improve data visibility across the organization for better agility and control. IBM helped us to build a technology solution to gain real-time insight into our supply chain, setting us up to successfully continue our expansion," explained Subrata Dey, Executive Vice-President - IT, GCPL.
In recent years, GCPL has expanded its operations into Asia, Africa, Middle East and Latin America through acquisitions. IBM worked with GCPL to look at the supply chain techniques from the company's inventory and logistics perspective across multiple locations and brand. Based on these big data insights, IBM supported GCPL in deploying optimized and stable planning solution that replaced all legacy standalone applications. GCPL is now able to improve on-time and in-full delivery performance (OTIF) to its customers at lower working capital, thereby improving the bottom line.
When organizations expand globally, the level of complexity in managing an efficient, integrated enterprise also grows, creating significant challenges for companies like GCPL that are driving toward global leader status," said Kamal Singhani, Partner, CPG, Retail & Smarter Commerce Industry Leader, Global Business Services, IBM India/South Asia.
The solution also helped GCPL to simplify IT complexity, while increasing productivity and visibility. GCPL has effectively integrated the company’s operations centres located in India, Sri Lanka, Bangladesh, Argentina, Indonesia and South Africa.
