IBM(NYSE:IBM) has announced a First-of-a-Kind (FOAK) engagement with IndusInd Bank. According to the deal, IBM will provide innovative technology - to enable IndusInd Bank to deepen customer relationships by delivering personalized, location-based recommendations and offers in real time.
IBM Research - India has developed a new technology that connects people with contextual information. Once a user has opted in for the service, the tool cross-references the user's location with the user's activity to provide useful insights. As users conduct daily transactions, such as buying airline tickets, or shopping at the mall, the system sends relevant promotions by Email, and mobile alerts, as per user's preferences.
"IBM's new technology helps us understand customers as individuals and prepares us to respond more pervasively to the growing opportunities within the digital, social and mobile marketplace," said Sumant Kathpalia, Head - Consumer Banking, IndusInd Bank.
IBM's technology is embedded within the bank's customer channels, such as Net Banking, ATM, SMS Alerts, Phone Banking, Branch Offices, etc. In addition to helping IndusInd Bank to better understand their own customers, the service can also help in reaching non-customers.
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IBM helps IndusInd Bank to deepen Customer Relationships
