Intending to make its system more efficient, ING Vysya Bank Ltd has selected IBM(NYSE:IBM) and the company's IBM MobileFirst solutions for the development of its ING Vysya Mobile, a cost- effective, secure and scalable mobile banking app. Launched in July, the new app will effectively enhance the bank’s reach into untapped markets, such as remote cities and rural areas. Additionally, the app will improve engagement with the bank's customers through new personalized features that provide greater availability and convenience to its services.
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The bank selected IBM Worklight, an integral part of the IBM MobileFirst solutions portfolio, to help create cross-platform apps, as well as manage the whole app development life cycle. Using this technology, the bank has reduced the time-to-market and cost for product development. IBM Worklight also provides secure connectivity with the client’s back-end systems, allowing it to efficiently manage version upgrades, user data and audit data. With data capture capabilities, the bank is able to analyze patterns and trends of customer usage.
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"As the mobile revolution continues to change the way we interact with customers, transforming our services to meet these demands and deliver a consistent customer experience, regardless of the device or operating system, has become critical to our growth. With an IBM mobile solution, we are now able to quickly and easily roll out new mobile services to support our business growth strategies,"said Aniruddha Paul, Chief Information Officer, ING Vysya Bank.
"It has become mission-critical for organizations to have a mobile presence, given increasing customer demands. Many companies want to build mobile apps with the same features as their web counterparts, without compromising on user experience. IBM MobileFirst helps clients dramatically reduce mobile app time to market and ensure cost effectiveness," said Naveen Gupta, Business Unit Executive, IBM India/South Asia.
The bank is the first IBM Worklight client in India to go live with a publicly downloadable app. Currently available on the Apple iOS mobile platform, ING Vysya Mobile apps will soon be extended to other platforms such as Android, BlackBerry and Windows Phone.
