Idea Cellular has announced the launch of 4G services in Baddi, Dharamshala and Shimla.
The company is planning to further expand services to cover Hamirpur, Kangra, Nalagarh, Palampur and Sundarnagar by Diwali. Idea’s 4G services will cover 219 towns by the end of FY17.
Idea Cellular has acquired spectrum in 1800 MHz and 2500 MHz to expand its wireless broadband footprint in Himachal Pradesh. The company has also invested in laying and maintaining OFC in the mountainous terrains of HP.
With the launch of 4G services in Himachal, the 8 lakh Idea customers in the state will be able to enjoy extraordinary internet experience across 219 towns within this financial year. Idea has also introduced a range 4G data packs starting Rs 22, along with a wide portfolio of digital content for the customers’ infotainment needs. Idea has partnered with leading smartphone brands for attractive offers for its 4G customers. Sudhir Pradhan, chief operating officer - Punjab, J&K and HP, Idea Cellular, said, "Himachal Pradesh has the second highest tele-density in India and the demand for mobile data is consistently growing. To continue providing our customers with an enriching wireless broadband experience, we are now launching 4G services in HP offering a wide portfolio of digital content such as movies, music, TV, games, news, etc. We will continue to expand the services in the region at a rapid pace and will cover 219 towns and 2,903 villages by the end of the current financial year."
