IDLDPL has entered into a strategic partnership deal with SatNav Technologies to distribute the latter’s SatGuide Navigation Devices. As per the strategy, IDLDPL is to distribute the entire range of SatNav SatGuide products and to kick-start the relationship, both the companies launched SatNav SatGuide (C230) Personal Navigation Device in the Indian market.
With the association of IDLDPL, SatGuide navigation products for the cars and other vehicles will get a hold of a wide range of customers residing in various cities. The rationale behind taking up SatNav SatGuide Navigation Devices is that IDLDPL adds another complementary product line to its existing range of products and creates better margin opportunity for its reseller partners as well. Surinder Saini, Assistant Vice-President - Sales, IDLDPL, said, “We are happy by the addition of SatNav SatGuide range of products to the portfolio of IDLDPL. It clearly complements our existing brands and we strongly believe our reseller partners will be extremely happy to have all the ranges of products from a single responsive source. Secondly, from the perspective of SatNav Technologies, SatGuide range of products are really user-friendly and affordable products, but since there is no awareness and reach of the products, there are a few takers for these products. As IDLDPL has expertise in reaching to the right customers, I expect we will help SatNav Technologies in making their products available at all maximum footfall outlets.”
Surinder Saini, Assistant Vice-President - Sales, IDLDPL, said, "We are happy by the addition of SatNav SatGuide range of products to the portfolio of IDLDPL. It clearly complements our existing brands and we strongly believe our reseller partners will be extremely happy to have all the ranges of products from a single responsive source. Secondly, from the perspective of SatNav Technologies, SatGuide range of products are really user-friendly and affordable products, but since there is no awareness and reach of the products, there are a few takers for these products. As IDLDPL has expertise in reaching to the right customers, I expect we will help SatNav Technologies in making their products available at all maximum footfall outlets."
