IDLDPL (India Digital Life Style Distributors Pvt. Ltd.) has expressed intent of becoming an Rs.100 Crore company in 2008. Today, IDLDPL represents the largest portfolio of digital lifestyle products -gadgets and gizmos from world-class vendors including Sony, Pentax, Creative, ELECOM, YES, Lacie, Parrot, Canon, Panasonic, ASUS, and Satguide in India. As the Indian market is maturing, IDLDPL is focusing enormously on high-demand value products.
As the Indian market is maturing, IDLDPL is focusing enormously on high-demand value products for example Asus PDA products and Creative MP3 players. IDLDPL, being responsive to the Indian market, has foresightedness this trend and enabled the consumers with the best World Class choice. On the other hand, MP3 players have actually been a massive hit in India. IDLDPL has a wider choice of Creative Zen range of Players and YES MP3 players. Also looking at the Indian consumer behaviour point of view, it has targeted these players at a very affordable price so that it is even a middle man’s cup of tea. Considering its pan-India presence, it has 11 billing points all over India and offices in six cities including New Delhi, Hyderabad, Chennai, Kolkata, Bangalore, and Mumbai across the country. IDLDPL has appointed C&F agents in other areas where it doesn’t have a direct presence. Today, IDLDPL has 1000 channel partners, which the company aims to increase to 2500 by the end of 2008. One of the Key Strength of IDLDPL is the relationship corporate network & thus is regularly supplying too many big corporate across the country. Indeed IDLDPL is also associated with all the Major Retail Chains in India as the trusted Vendor i.e. Reliance Digital, Ezone, Tata Croma, The Mobile Store, etc. Not only this, it is also a preferred vendor with most of the online selling portals as well. Though the growth of the company is aligned with the industry growth (25%), yet IDLDPL is looking forward to a much faster growth – may be 50%, to reach at a turnover of Rs.100 crore this year. |