IMImobile in partnership with O2 creates Windows “Up at The O2” App

IMImobile has announced their involvement in O2’s newly-launched Windows app “Up at The O2”.

O2 chose a long-time partner IMImobile to develop and build the Windows app, which is used to enrich the “Up at The O2” experience. It gives visitors the chance to climb a 52-metre high walkway to gain a spectacular 360˚ view of the capital and its many landmarks, including the Olympic Park, Thames Barrier, The Shard, Historic Royal Greenwich and Canary Wharf, before descending back to base.

The Windows app offers value to both climbers and those just wanting to gain more information about “Up at The O2” such as who is eligible to participate in the climb, how to book tickets, opening times, advice on preparation and landmarks to look out for when standing at the top of The O2. In addition, IMImobile developed an augmented reality feature for the app, which provides an interactive layer to the app experience.

Tristan Jewitt, Account Director, IMImobile, said, “We are excited to have launched the ‘Up at The O2’ app in partnership with O2. We believe this is a fantastic example that demonstrates how mobile can successfully bridge the gap between the physical and digital world to enhance the live experience.”

The app is available to download at the Windows Phone Apps + Games Store UK