IMImobile has demonstrated its technological strength by successfully powering the mobile VAS experience on India's first private operator 3G experience zone launched by Aircel.
IMImobile's DaVinci 3G Services deliver video on demand through streaming, subscription and download to video portal users and enables them to access their favourite video content through an easy-to-use interface.
The IMImobile DaVinci Video on Demand solution includes an integrated Device Repository that gives detailed information on not only the supported codecs but also the maximum quality of audio/video content supported on a given device. As a result, the solution selects only the best possible content for streaming to the consumer.
Vishwanath Alluri, Chairman & CEO, IMImobile, said, "We are happy to provide our 3G platform for Aircel who are the first private mobile operator in India to have launched 3G services. Widespread availability of 3G services is going to be an important milestone for telecom services in India and we, at IMImobile, look forward to once again play our part in this evolution."
The video content is published in different categories and made discoverable through features such as full text search, automatic recommendations, top rated content, and top viewed content along with promotional videos. This ensures that consumers can not only view popular content but also discover the content they are most likely to enjoy. The company is present in all 23 telecom circles in the country with a subscriber base of over 47 million.
