Blueocean Market Intelligence has unveiled the results of its ‘2013 Social Effectiveness Index (SEI) 20’. The study incorporated sectors that included IT, ITES, BPO, Oil & Gas, Automotive, Apparel, FMCG, Metals & Mining, Infrastructure, and Auto Components.
The study found that Indian companies have a long way to go with respect to maximizing the benefits of social media. The effective utilization of social media for business is found wanting. The key challenge for Indian companies is to understand exactly how social media interacts with consumers, enables product and brand recognition, and drives customer acquisition, retention and loyalty. With social media in its nascent stages, there is an undeniable opportunity for companies to create a well-established, customer-centric image.
According to the study, engaging consumers across channels will work well to drive greater volumes of conversations, and effective campaigns. The study also observed, good chartered social media plans strategies that are in sync with the core business objectives will have the greatest influence over customer experience.
Dr. Kumar Mehta, Global CEO, Blueocean market intelligence said, “blueocean market intelligence has conducted the most comprehensive study designed to evaluate social media effectiveness and identify the top performers among India’s top companies. This exclusively Indian index captures the full gamut of social media, providing deeper understanding of how these efforts drive brand recognition (equity), customer acquisition and retention.”
