India’s small businesses are undergoing a digital transformation, with nearly half now operating primarily through websites, marketplaces, or social media.
This shift reflects a strong push among entrepreneurs to expand their reach, increase sales, and remain competitive in a tech-driven economy.
While 36% of small businesses still operate from physical locations, 17% rely mainly on their websites, and 21% focus on social media platforms.
Similarly, 29% of sales now happen via social media, compared to 37% in-person and 19% through online marketplaces.
This mix highlights how entrepreneurs are adapting to varied customer preferences.
Social media plays a pivotal role, with 83% of entrepreneurs viewing it as crucial for sales—yet content remains a major hurdle.
Nearly 30% struggle to generate post ideas, 39% lack time to post consistently, and 56% face difficulties reaching their target audience.
To overcome these challenges, many are turning to AI.
A growing number of entrepreneurs seek smarter tools for content creation, performance insights, and better audience targeting.
AI users are more engaged, often using tips, templates, and data-driven strategies.
Moving forward, India’s digital-first entrepreneurs are ready for the next leap—enabled by AI-driven tools that simplify marketing and accelerate growth.
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