According to IDC Asia Pacific Quarterly Mobile Phone Tracker data for CY 2012, the overall mobile phone market in India has reached approximately 218 million units, a 16% Y-o-Y growth from CY 2011. This is mostly driven by the burgeoning smartphone market in India which grew from close to 11 million units in CY 2011 to 16.3 million units in CY 2012, a considerable growth of about 48%.
As per the IDC Asia/Pacific Quarterly Mobile Phone Tracker data for 2012 Q4, the India smartphone shipments reached a record high and reached a total of 5.4 mn unit shipments in 2012 Q4 smartphones shipped to India grew 38% Q-o-Q, contrary to the 5% decline that was seen in the feature phone segment during the same period.
"Local vendors ramped up shipments and aggressively launched new models to meet the growing consumer demand in the low-end smartphone market segment," said Manasi Yadav, Senior Market Analyst in the Client Devices team at IDC India.
Smartphones with upgraded specifications, such as a 4-inch+ screen size and dual-core processors, were especially becoming popular."
Android continued its dominance in the Indian smartphone market, however increased pick up of other operating systems – such as iOS and Windows Phone 8 is expected to spice things moving forward.
