India Smartphone market records 1.5% YoY growth in 1Q20: IDC

By VARINDIA - 2020-05-09

India Smartphone market records 1.5% YoY growth in 1Q20: IDC
According to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, India's smartphone market saw a relatively flat opening quarter with year-over-year (YoY) growth of 1.5% to 32.5 million units in 1Q20. Despite that, India was the only country amongst the top three to see any growth, as both China and USA markets declined YoY by (-20.3%) and (-16.0%) respectively in 1Q20. Inventories remained high throughout the distribution channels due to seasonally low demand in the first quarter, clubbed with the COVID-19 impact from mid-March 2020 onwards as the nationwide lockdown was announced.
 

“The online channel grew by 9.0% YoY in 1Q20 due to multiple new launches, attractive discounts, cashback offers, and affordability schemes registering a share of 43.1%. On the other hand, offline channel shipments declined by 3.5% YoY, owing to fewer consumer offers, fewer retail walk-ins, and a more aggressive portfolio available on e-Tailer platforms across leading brands,” says Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

 

With a 5.5% YoY growth, the ASP for the smartphone market stood at US$171. The sub-US$200 segment continued to dominate, accounting for 76.2% of the market. The mid-range segment of US$200<300 grew 87.4% with its share doubling to 18.2% in 1Q20, mainly due to the Samsung Galaxy A51, vivo S1 pro/S1, and Redmi Note 8 Pro. The mid-premium segment of US$300<500 with a share of 3.8% declined YoY by (-33.8%); Samsung shipments still witnessed multifold growth with its newly launched Galaxy A71, Galaxy S10 Lite, and Galaxy Note 10 Lite, followed by the realme X2 Pro/X50 Pro and OnePlus 7T. In the premium (US$500+) segment, Apple continued to dominate with a market share of 62.7%, followed by Samsung and OnePlus. The US$700<1000 segment registered a high growth as well, as shipments doubled YoY, with the iPhone 11 accounting for 68% of shipments in this price segment.

 

The feature phone segment, which still accounted for 41.2% of the overall mobile phone market in India, continued to decline YoY by (-29.4%) with shipments of 22.8 million units in 1Q20. Xiaomi continued to lead in the overall mobile phone market for the second consecutive quarter with a market share of 18.3%, followed closely by Samsung and vivo.

 

Top 5 Smartphone Vendor Highlights

 

Xiaomi shipments grew by a modest 3.4% YoY, registering total shipments of 10.1 million in 1Q20. The Redmi Note 8/8/Note 8 Pro/8A series was the highest shipped model nationally, accounting for 22.3% share. Xiaomi maintained its dominance in the online channel with a market share of 45.8% and also surpassed OPPO for the second slot in the offline channel with 20.1% share in 1Q20.

 

vivo was in second place with strong YoY growth of 63.3% in 1Q20, fueled by its affordable Y series and S1/Pro series. Further, vivo continued to lead the offline channel for two straight quarters with a 29.8% share in 1Q20, owing to attractive channel partner schemes, timely price corrections, and heavy investments in marketing activities.

 

Samsung at the third position registered its lowest ever shipments in the past five years, declining by (-28.4%) YoY in 1Q20. The newly launched Galaxy A51 and M31 were the highest shipped models. But low traction for the offline-exclusive Galaxy A series led to high channel inventory for older models from previous quarters. Online-exclusive models like the Galaxy M31 and M30s were at a slightly higher price, leading to low retail shipments. Its shipments in the sub-US$200 segment dropped significantly too, indicating a shift from the low-end segment to the mid/high segment. However, the newly-launched Galaxy S20/Ultra series had modest demand in its opening quarter.

 

realme surpassed OPPO for the fourth position in 1Q20, as its shipments grew multifold with several new launches across price segments. The realme 5i, 5s, C2/C3,6 were the top models, accounting for more than 70% of shipments. realme also became the first brand to launch a 5G device, X50 Pro, in India.

 

OPPO slipped to the fifth position in 1Q20, but with a YoY growth of 41.0%. The affordable A series continued to account for a majority of its shipments. The newly launched F15 and Reno 3 Pro had middling demand owing to the availability of better-priced models by competitors.


 CIO  - SPEAK
Start-Up and Unicorn Ecosystem
 SOFTWARE  Placeholder image
Capgemini India inks agreement with The Energy and Resources Institute

Capgemini India inks agreement with The Energy and Resources Institute

Capgemini India has signed a Memorandum of Understanding (MoU) with The Energy and Resourc...

Capco partners with Coherent to drive Digital Transformation within Insurance and Banking

Capco partners with Coherent to drive Digital Transformation within Insurance and Banking

Capco and Coherent announced a new partnership to provide innovative technology solutions...

Zoho One announces new apps, services and platform enhancements

Zoho One announces new apps, services and platform enhancements

Zoho Corporation has introduced six new apps, three new services and seven major platform...

VARINDIA SIITF
SOUTHERN INDIA INFORMATION TECHNOLOGY FAIR (SIITF) -2018
BANGALURU
VARIndia - Star Nite Awards
STAR NITE AWARDS(SNA) - 2018
NEW DELHI
VARINDIA - OITF
ODISHA INFORMATION TECHNOLOGY FAIR(OITF)-2019
BHUBANESWAR
VARINDIA - WIITF
WESTERN INDIA INFORMATION TECHNOLOGY FAIR(WIITF) - 2019
MUMBAI
 INDUSTRY EVENTS Placeholder image
Speakers and participants in 2nd Odias in ML Global Conference deliberate the 'what's and 'how's of tapping the AI/ML opportunity

Speakers and participants in 2nd Odias in ML Global Conference deliberate the 'what's and 'how's of tapping the AI/ML opportunity

Hosts of entrepreneurs, technologists, policymakers, academicians, and industry executives...

Splunk Cloud Platform welcomes in New Era of Data-Driven Transformation at .conf21

Splunk Cloud Platform welcomes in New Era of Data-Driven Transformation at .conf21

Splunk has announced the latest enhancements to Splunk Cloud Platform and Splunk Enterpris...

Asia-Pacific Women leaders power up for 4th annual Women to held from November 1-5

Asia-Pacific Women leaders power up for 4th annual Women to held from November 1-5

Hundreds of ambitious women in business will gather virtually at the fourth annual Wo...


Copyright varindia.com @1999-2021 - All rights reserved.
Reproduction in whole or in part in any form or medium without express written permission of Kalinga Digital Media Pvt. Ltd. is prohibited.
Other Initiatives : www.mybrandbook.co.in | www.spoindia.org

advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription advertisement video production, home video distributors, home video company, List of PC Magazines, Best online PC Magazines, Top Online PC Magazines in India, Best online PC Magazines in India, Best PC Magazine, PC Magazine Subscription