Cyient, formerly known as Infotech Enterprises Limited, has announced its new name and is based on the approval from a shareholders' vote.
“We are now Cyient. This new brand identity is an important step in positioning us as a distinctively unique global company that represents our vision and our forward-looking initiatives,” said BVR Mohan Reddy, Executive Chairman & Founder.The company, which reported a 17.8-per cent increase in 2014 revenue, recently named Krishna Bodanapu, formerly President & Chief Operating Officer, as Chief Executive Officer & Managing Director.
The new brand is designed to reinforce the company’s longstanding commitment to working closely with clients and developing innovative solutions to solve complex problems. The process of determining the new identity involved various brand specialists and the new name was tested in 17 languages.
Since its founding as Infotech Enterprises in 1991, the company has become a global leader in engineering, networks and operations: from being involved in every major aircraft design programme to mapping and managing over 32 million kilometres of road data that contribute to safe and efficient driving.
Cyient has more than 12,000 associates across 38 global locations. Clients include major aerospace, manufacturing, transportation, utilities and communications companies.Elements of the Cyient brand, including a new logo, website and marketing materials, have been developed in partnership with global brand agency Wolff Olins. The new signage is being implemented in each of its global offices.
