Intel(NASDAQ:INTC) has launched a nationwide integrated campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in India by targeting consumers with the message of how a PC can change their lives.
This six-week-long nationwide campaign will reach out to consumers in a targeted manner across ten states through a series of interventions in the form of print advertisements, out of home visibility, radio jingles and its award-winning on-ground experiential programme called ‘My Discoveries’. In addition to this, through its on-ground activities and retail marketing programmes, Intel will continue to educate consumers on why a PC is a transformational device. The campaign will cover forty cities across ten states, namely Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.
"Intel realizes the benefits a PC can bring to a consumer to help accentuate a person’s skills and employability, foster growth and nurture creativity, thereby helping bring about a nationwide change," said Sandeep Aurora, Director - Marketing and Market Development, Intel South Asia.
Intel, through its Intel Technology Providers network, will also provide people with information on personal computers, their usage and benefits.
