Rashi Peripherals has successfully completed its 20 cities event "Introductions from Rashi".
Introductions from Rashi served as a "launch pad" for all the participating brands starting from Rajkot and ending at Mangalore. It provided the vendors with a platform for introducing new products and technologies and also facilitating interaction with the partners in major B & C class cities.
Rajesh Goenka, Vice-President (Sales & Marketing), Rashi Peripherals, said, "We strongly believe in adding value to our distribution by creating niche marketing programmes to assist development of brands in our kitty and ‘Introductions from Rashi’ is one of the many initiatives that we executed to empower our partners and vendors alike."
The event also saw some participating vendors and bigger partners announcing spot offers adding to the excitement of the partners. As per the general feedback received from partners, they were very enthused with the presence of vendors at all event locations.
Sukumaran Pallikara, General Manager (Branded), Targus, said, "IFR was a great initiative and was an excellent way to connect with the channel. I must thank Rashi management and the team in making it a successful event for the participating brands and for Rashi to penetrate deeper into B & C class cities. I was amazed to see the enthusiasm and positive response from the business owners in the channel."
"Introductions from Rashi" 2010 was supported by ASUS, ECS, Targus, Toshiba and XFX.
