"Business Decision Makers (BDMs) and IT Decision Makers (ITDMs) have understood and capitalized on technology trends such as Cloud, Mobility, Analytics and Social in their path towards digitization. A recent study by Dell in association with PSB titled Dell State of IT Trends 2016 says that 36% of ITDMs and 38% of BDMs usually have two to three-year outlooks when they plan their IT infrastructure and 81% of ITDMs and 77% of BDMs are focused on improving business productivity. In such a scenario, ITDMs and BDMs should be prepared for the next big trend that is going to impact them from a workload perspective.
The next phase that organizations need to be prepared for is Internet of Things (IoT). Per Gartner, over 21 billion devices are expected to be inter-connected by 2020. This will result in the massive generation as well as consumption of data. IoT is also making significant inroads into key government initiatives such as Smart City development, Digital India program as well as verticals such as manufacturing, healthcare, e-services and education. The further development of IoT will not only impact the workloads of a data center but will enable India to further accelerate its path towards digitization in the next two to three years.
To address the workloads emerging from IoT, it is extremely important for customers to deploy solutions that will enable them to redraw the boundaries of technology, unifying both traditional and new IT models. At Dell EMC, We provide customers with solutions that are optimized for both, IT models and for new-age workloads, which enables them to increase business agility, growth, and innovation. Our approach has resulted in us making significant advances in growth markets such as Web Tech, Service Provider, Telco, Banking and Public Sector.
To make deeper inroads into these markets, we have a three-pronged approach: To Be a Trusted Advisor, Expand Our Coverage and make Strategic Investments. We believe in being trusted advisors to our customers on end-to-end solutions by accelerating time to value, lower TCO and deliver true business outcomes across verticals. We are continuously expanding our coverage and evolving our capabilities to provide Future-Ready solutions to our customers across verticals as well as geographically by expanding our channel partners and distributor base. And finally, we will continue to make strategic investments in enhancing our solutions portfolio and to leverage our differentiated and successful sales motion for greater business traction."
