As per the current market trends we at DIGISOL feel that the IoT space is expected to get a big boost this coming year and beyond. IoT market in India though is at very nascent stage. We are keen to evaluate few products / solutions targeted towards homes and also the enterprise customers, to bring convenience of IoT technology to the Indian masses.
We are also one of the few companies who want to spearhead government’s 'Make in India' and 'Digitial India' initiative. Now we are manufacturing some key products such as wireless networking devices in India. And we are highlighting the fact ‘Made in India’ in bold print on our packaging so that we can leverage on that image. We also want to be torch bearers in front to carry forward the government’s Make in India initiative.
We want to be one of the key drivers of the digital India with the range of our products like routers, dongles, CCTV cameras and IP Surveillance solutions. The core strength of DIGOSOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality.
Our main focus is positioning DIGISOL as a major brand in the mid-market. Once the partners are comfortable with our product range, quality, specs etc, we want to focus on brand awareness among the end customers. We want to position our brand as a value-for-money ‘Made in India brand.’ For consumer products, we can take advantage of economies of scale.
DIGISOL wants to give our customers what they really want and therefore understanding their preferences is an important aspect to device product and solutions innovations. Not just our products are customer friendly but also our after-sales services like product replacement guarantee and customer service support function are in place so that our valued customers aren’t left disappointed. One of the key highlight of DIGISOL Make in India router is that each and every router goes through 100% quality checks.
The year was pretty good for DIGISOL in terms of business and reach. The most strategic step we took during 2015 was to restart local manufacturing under the “Make in India” initiative and that has really given us a major push specifically in the WLAN market. We also had a celebrity endorsement for our consumer line of products where we chose Sonakshi Sinha as a brand ambassador for DIGISOL. On the product front, some product lines did very well and some product lines witnessed de-growth. Surveillance business has come up in a big way and we see a lot of prospects in the surveillance space. So, overall the year 2015 was pretty well for DIGISOL.
