Informate MI has launched Informate Mobile Metrics Report based on actual mobile usage during the Indian Premier League. The report captures interesting trends observed during IPL season 3, and reveals that the mobile platform has witnessed a 100-per cent increase in user interest, for access to the information and updates related to cricket.
"The rate at which mobile phone owners in India are consuming the IPL information on their phone is a testament to the value, simplicity and the premium content the service offers. The behaviour of consumers has been positive and it is encouraging to know that users across the country from the smallest town to the biggest metro are all enjoying same experience on their mobile phones - it is fair to say that the mobile has arrived in India as one of the main sources of information and entertainment," said Kedar Sohoni, President, Informate Mobile Intelligence.
The official website for the Indian Premiere League - IPLT20 stood out as the most popular website accessed on Mobile this season of IPL. Criczenga, Cricinfo mobicast and Broov Aroma was the most popular cricket applications for season 3 of IPL. Brian Lara cricket, Cricket T20 world Championship app and Freddie Flintoff were the top games overall for this season of IPL.
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