Surajit Sen
Country Manager- Data Protection & Availability Division, EMC
In an era of exponential data growth, data plays a major role for any organization and sometimes even helps in decision making. But organizations are more concerned about adoption of IT infrastructure rather than investing on adoption of technologies to prevent data loss.
India is one of the countries where data volumes are growing exponentially, through increasing business process automation, fast-evolving regulatory norms and adoption of mobility and social platforms for business computing. Data protection has been a key focus area for enterprises, as information is fast becoming the most precious asset for any organization, and is often the critical business differentiator. As per the Data Protection Survey, 72 % of Indian organizations consider data protection to be totally critical to their success. Yet, over half are not very confident that they can fully recover after a disruption.
In India, data loss and downtime costs enterprises over US$54 billion. In India, organizations spend about 10 % of their total IT spend on data protection every year. The manufacturing sector spends the most on data protection – about 10.08 %, while telecom media and entertainment sectors spend the least – 7.68 %. Organizations employing more than 5,000 employees spend the most on data protection (about 11 %) and close-to 70 % have suffered disruptions in the last twelve months.
Lack of awareness
“The Increasing use of IT infrastructure by Indian enterprises to enhance productivity and expand operations in a competitive environment has led to growing security risks such as loss of critical data. Though enterprises have been sanguine on investing heavily in building their IT infrastructure for end-to-end efficient operations, adoption of technologies to prevent or detect data loss has been abysmally low due to lack of awareness or seriousness over the implications of the risk,” said Surajit Sen, Country Manager, Data Protection & Availability Division, EMC.
EMC’s Global Data Protection Index, a survey which was conducted by a market research firm, Vanson Bourne, reported that companies worldwide lost 400 % more data on average over the last two years that is equivalent to 24 million emails each year. This index further goes to show that a third of Indian enterprises are not prepared at all for unpredictable workloads that demand information availability in real time. Not surprisingly, 38 % of Indian respondents have already suffered unplanned downtime and 52 % have suffered data loss. This unplanned downtime has resulted in a monetary loss of US$34.3 billion to Indian enterprises in the last 12 months, and data loss resulted in Indian respondents losing US$20.7 billion.
Emergence of SMAC and Data safety
Big data, hybrid cloud, mobile and other business trends create new challenges and a recent study by EMC shows that in many cases organizations are not prepared. For example, only 6 % of the respondents said they have a disaster recovery plan for incidents related to big data, hybrid cloud and mobile. Just over half of businesses don't have a recovery plan for any of these emerging workloads, and 62 % of the respondents consider these environments difficult to protect. This evolution is challenging the ability of existing security paradigms and current security capabilities to address business critical risks.
With data protection technologies evolving in parallel with challenges that are emerging, businesses in India will find it easier to protect themselves by staying abreast of these developments and thinking strategically about data protection. The EMC Data Protection Suite makes it easier than ever to access EMC's broad portfolio of backup, archive, and compliance software solutions. Like an “IT Survival Kit”, the Suite provides advantages for multiple types of users. It includes tier-based licensing options which are cost-effective and have been designed to simplify management and deployment.
EMC's mandate is to ensure that it is equipped with the right vision and strategy to help businesses redefine how they see data protection for the new era with its product offerings.
aparna@varindia.comIT Infrastructure and Data Protection should go hand in hand

Surajit Sen
Country Manager- Data Protection & Availability Division, EMC
In an era of exponential data growth, data plays a major role for any organization and sometimes even helps in decision making. But organizations are more concerned about adoption of IT infrastructure rather than investing on adoption of technologies to prevent data loss.
India is one of the countries where data volumes are growing exponentially, through increasing business process automation, fast-evolving regulatory norms and adoption of mobility and social platforms for business computing. Data protection has been a key focus area for enterprises, as information is fast becoming the most precious asset for any organization, and is often the critical business differentiator. As per the Data Protection Survey, 72 % of Indian organizations consider data protection to be totally critical to their success. Yet, over half are not very confident that they can fully recover after a disruption.
In India, data loss and downtime costs enterprises over US$54 billion. In India, organizations spend about 10 % of their total IT spend on data protection every year. The manufacturing sector spends the most on data protection – about 10.08 %, while telecom media and entertainment sectors spend the least – 7.68 %. Organizations employing more than 5,000 employees spend the most on data protection (about 11 %) and close-to 70 % have suffered disruptions in the last twelve months.
Lack of awareness
“The Increasing use of IT infrastructure by Indian enterprises to enhance productivity and expand operations in a competitive environment has led to growing security risks such as loss of critical data. Though enterprises have been sanguine on investing heavily in building their IT infrastructure for end-to-end efficient operations, adoption of technologies to prevent or detect data loss has been abysmally low due to lack of awareness or seriousness over the implications of the risk,” said Surajit Sen, Country Manager, Data Protection & Availability Division, EMC.
EMC’s Global Data Protection Index, a survey which was conducted by a market research firm, Vanson Bourne, reported that companies worldwide lost 400 % more data on average over the last two years that is equivalent to 24 million emails each year. This index further goes to show that a third of Indian enterprises are not prepared at all for unpredictable workloads that demand information availability in real time. Not surprisingly, 38 % of Indian respondents have already suffered unplanned downtime and 52 % have suffered data loss. This unplanned downtime has resulted in a monetary loss of US$34.3 billion to Indian enterprises in the last 12 months, and data loss resulted in Indian respondents losing US$20.7 billion.
Emergence of SMAC and Data safety
Big data, hybrid cloud, mobile and other business trends create new challenges and a recent study by EMC shows that in many cases organizations are not prepared. For example, only 6 % of the respondents said they have a disaster recovery plan for incidents related to big data, hybrid cloud and mobile. Just over half of businesses don't have a recovery plan for any of these emerging workloads, and 62 % of the respondents consider these environments difficult to protect. This evolution is challenging the ability of existing security paradigms and current security capabilities to address business critical risks.
With data protection technologies evolving in parallel with challenges that are emerging, businesses in India will find it easier to protect themselves by staying abreast of these developments and thinking strategically about data protection. The EMC Data Protection Suite makes it easier than ever to access EMC's broad portfolio of backup, archive, and compliance software solutions. Like an “IT Survival Kit”, the Suite provides advantages for multiple types of users. It includes tier-based licensing options which are cost-effective and have been designed to simplify management and deployment.
EMC's mandate is to ensure that it is equipped with the right vision and strategy to help businesses redefine how they see data protection for the new era with its product offerings.
aparna@varindia.com













