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Introduced to tap into the e-commerce boom, the store has now “served its purpose,” the company said.
FMCG giant ITC Ltd. has officially shut down its online platform, ITC Store, marking a strategic e-commerce exit nearly five years after the platform was launched during the COVID-19 pandemic in November 2020. Initially launched to capitalize on the boom in digital shopping, the ITC online store shutdown comes as the company declared the platform has “served its purpose.”
The move reflects ITC’s shift in focus amid a dynamic transformation in the Indian retail market 2025, where quick commerce is becoming increasingly dominant. With 19 new players entering the quick commerce space in recent months, platforms like Blinkit, Zepto, and Swiggy Instamart are aggressively capturing market share through hyper-local delivery models, leaving traditional e-commerce models struggling to keep up.
While ITC Store offered the company’s wide range of FMCG products directly to consumers, the company now appears to be realigning its digital and retail strategy in response to intensified competition from ITC vs Blinkit and ITC vs Zepto scenarios. These quick commerce startups are redefining customer expectations with rapid delivery and app-first experiences.
The ITC business update suggests a renewed focus on core strengths and partnerships rather than maintaining a standalone online store, signaling a broader trend where legacy companies are reassessing digital ventures amid an evolving consumer landscape.
The move reflects ITC’s shift in focus amid a dynamic transformation in the Indian retail market 2025, where quick commerce is becoming increasingly dominant. With 19 new players entering the quick commerce space in recent months, platforms like Blinkit, Zepto, and Swiggy Instamart are aggressively capturing market share through hyper-local delivery models, leaving traditional e-commerce models struggling to keep up.
While ITC Store offered the company’s wide range of FMCG products directly to consumers, the company now appears to be realigning its digital and retail strategy in response to intensified competition from ITC vs Blinkit and ITC vs Zepto scenarios. These quick commerce startups are redefining customer expectations with rapid delivery and app-first experiences.
The ITC business update suggests a renewed focus on core strengths and partnerships rather than maintaining a standalone online store, signaling a broader trend where legacy companies are reassessing digital ventures amid an evolving consumer landscape.
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