Since unveiling its InWAP and PreWAP video and rich media ads in November 2010, iVdopia has achieved a record 200-million impressions served since its launch eight weeks ago. As the world’s first HTML5 video and rich media ad formats for the mobile web, iVdopia's InWAP and PreWAP ads have created multiple user engagement opportunities for advertisers and agencies across the mobile web, going beyond apps to reach consumers on millions of Smartphones and feature phones.
"The introduction of the first HTML5 video and rich media ads for the mobile web was game-changing in 2010. InWAP and PreWAP ads have transformed the landscape of mobile advertising, allowing advertisers to reach more than 23 million users who access the mobile web," says Saurabh Bhatia, Chief Business Office for Vdopia. "We couldn't be happier with the successful performance that brand advertisers have received using our rich media and video mobile web ads. With brands allocating more advertising dollars to mobile video advertising, we expect growth by end of Q1 2011 to accelerate by 700-percent."
Mobile web users have shown early adoption and strong engagement statistics for iVdopia's InWAP and PreWAP ads. For brand advertiser campaigns launched in the past few weeks, InWAP rich media and video ads outperformed Pre-App rich media ads by 30-percent in click through rates. Moreover, InWAP rich media and video ads soared past static mobile banner ads by 156-percent and the average viewing time for videos tripled for InWAP ads compared to Pre-App.
