Publicis Groupe has announced to make a strategic investment of $15 million in Jana Mobile. As part of this investment, Charmain and CEO of Publicis Groupe ,Maurice Lévy will join Jana's Board of Directors whereas Chief Strategy and Innovation Officer of VivaKi, Rishad Tobaccowala will be joining Jana's Board of Advisors.
Maurice Lévy stated, "I have been personally attracted and convinced to invest directly in this platform as I see it as the next big thing in the communication industry. With this platform, Jana will be changing the face of advertising by enabling us to invest in targeted, mobile-based campaigns that put advertising dollars directly into the pockets of the 'next billion' consumers our clients are most eager to reach. I am confident that Jana will help consumers in those markets to have a better life."
Nathan Eagle, Co-Founder and CEO, Jana said, "Our partnership with Publicis Groupe brings value that goes far beyond a financial investment. Their vision, advertising expertise and client relationships will undoubtedly create even more opportunities for our members to earn airtime through our platform."
The Publicis Groupe's investment brings Jana's total capital raised to approximately $25 million from investors including Todd Dagres (Spark Capital), Rohini Chakravarty (NEA), Jon Miller (AOL / News Corp), Paul Sagan (Akamai) and Esther Dyson.
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