Jeff Bezos has appointed himself co-CEO of Project Prometheus, the secretive AI startup he founded to compete with global leaders in frontier artificial intelligence. The move signals Bezos’s intent to take a far more hands-on role in shaping the company’s product roadmap, research direction, and commercial strategy at a time when the race for AGI-level systems is accelerating worldwide.
Project Prometheus, which has operated largely under the radar, is focused on building large-scale AI models, autonomous agent systems, and next-generation compute infrastructure. Bezos’s appointment as co-CEO places him alongside the existing leadership team, ensuring that the company benefits directly from his experience in scaling Amazon from a bookstore into a global technology empire.
Industry analysts say Bezos’s decision reflects both strategic urgency and competitive ambition. With OpenAI, Google DeepMind, Anthropic, and xAI racing to push AI boundaries, Bezos appears determined to position Prometheus as a serious contender—leveraging his capital, operational expertise, and access to cloud-scale resources.
Bezos is expected to steer Prometheus toward breakthroughs in reasoning, autonomy, and agentic AI, with a strong focus on safety and large-scale deployment. His leadership is likely to accelerate partnerships, research investments, and hardware development. The move underscores that Bezos views AI not just as technology, but as the defining industrial revolution of the next decade.
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