Juniper presents report on “Microsoft Buying Nokia’s Phone Biz”
As per a recent update, Juniper Research has presented a report named “Implications & Analysis” on the deal related to Microsoft’s purchase of Nokia’s phone business where Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services.
Juniper Research on this development has listed some of the implications for both Microsoft and Nokia. This acquisition is expected to provide Microsoft with uplift and presence in the mobile sector, integrating these new assets, brand building and increasing market share will be the real challenge. Microsoft will get a larger footprint in the emerging markets with Asha as Nokia has committed substantial investment to the Asha range. The company is also expected to move into wearable devices soon.
With this acquisition, Nokia will now continue to focus only on three areas: network infrastructure and services; HERE (mapping and location services); and Advanced Technologies. Nokia is also expected to focus on mapping and geospatial services as an “an effective alternative to Google”.
In addition, Juniper Research estimates Nokia’s smartphone shipment market share to be 6% in 2013.
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