Kaspersky launches KASPERSKY KIDS awareness programme in India

 Kaspersky Lab has announced the launch of "Kaspersky Kids" at the Ryan International School Group’s campus in Mumbai. Under the programme, the Ryan group will support Kaspersky Lab’s efforts to educate their students so that they can enjoy a safer Internet experience.

Eugene Kaspersky, Chairman & CEO, Kaspersky Lab, said, "Our mission is to save the world from all kinds of cyber-threats. We want to make the Internet – the greatest innovation of our time - safe for everyone. And of course that means making it secure for our children, protecting them from harmful content and teaching them to use it wisely. This is the reason why we are starting this campaign in India: we want to reach students through their schools, educate them and increase their awareness of online threats."

Bharat Ratna and Kaspersky Lab's brand ambassador Sachin Tendulkar was also present at the launch. He announced the auction of one of his signed bats to support the noble cause of creating awareness among kids.

Kaspersky Lab will deliver online safety education through various touch points, including a daily blog (Kaspersky Daily), online newsletters created especially for young audiences, training modules that can be administered by the school’s computer instructors, and on-ground engagement events and contests.