Kingston Technology Rolls Out SSD Education Initiative in India
Kingston has rolled out a multi-level education initiative to kick-start rapid adoption of its SSD drives, amongst corporate and end consumers, in India. As a first step, the company conducted a corporate education program at Bangalore where IT heads from more than 20 leading corporate houses were invited to a detailed demonstration of Kingston SSD applications, its benefits and were given away free units of Kingston V+100 96GB SSD units for testing in their own environment.
Kingston Solid State Drive (SSD) is a non-volatile, Flash-based data storage solution that offers an alternative to the traditional hard disk drive (HDD). SSDs are extremely stable and durable under rugged conditions. In contrast, HDDs have moving parts, which translate into increased probability of mechanical failures and vulnerability to excessive shock and vibration. SSDs offer several advantages over hard disk drives in the areas of performance, reliability, power consumption and durability. From an economic standpoint, the HDD may appear to be a more cost-effective option because of its price tag. However, when assessing the total cost of ownership (TCO), some environments would prove SSD to be a more practical and advantageous data storage solution.
"SSDs outscore HDD in speed and reliability by a wide margin," said Nidhi Sethi, Flash Memory Sales Director, Kingston India, "But the real barrier is the lack of consumer awareness, especially amongst corporate, on where to apply SSD drives in their IT environments. Our aim, through this multi-level campaign, is to educate target audiences on multiple SSD applications in modern day IT environments and to drive rapid adoption," she added.
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