VARINDIA – India’s frontline National IT Technology Magazine has earned its reputation as a one-stop destination for News related to Information technology which is addressing a $200 billion Indian IT industry.
VARINDIA has been positioned as the benchmark for the Indian IT channel media and events. We build go-to-market strategies that drive partner recruitment and enablement while creating customer demand.
With the pandemic bringing everyone to opt for ‘go digital’, entire sectors starting from education, payments, and retail have undergone radical changes: foundational connectivity and equitable access to crucial online services are now no longer optional – they are the lifeblood. It is this bedrock upon which many across the ecosystem have managed to adapt and tide over the challenges from the past two years.
Our expertise in speaking about the impact of new age media, specifically the social media and bringing citizen journalists, we feel the strategic importance to position the communications of the industries. Social media has grown from a fringe marketing strategy to a core component of marketing in businesses of all sizes. Social media is one of the most effective and successful marketing tools we use for your brand to reach the next level.
The Indian hardware market has seen a sharp growth with the demand surging for Laptops, smartphones becoming a necessity and the knowledge of using these devices became essential for everyone, equally. To adhere to the social distancing norms, people’s reliance on e-commerce websites and mobile apps has increased multiple times. Businesses that were limited to physical models like fitness centres, also found the last resort in going digital with customized apps, etc.
With more and more dependence on mobile applications and smartphones, the demand for mobile app developers has certainly increased. The app economy and app developers are interdependent. Also, this has led to many tech companies hiring software engineers with experience in mobile application development.
At the same time, the ed-tech industry, in particular, is the most benefited sector during this pandemic situation. Most schools, colleges, and coaching classes have opted for online or virtual teaching methods. In fact, not just academics but virtual training has been extensively used by those offering hobby classes as well.
The global pandemic has certainly brought online education to the limelight. Technologies like digital marketing, cloud, and cyber security, python for machine learning are some courses that have seen a huge demand during this time.
Connecting India’s 1.3 billion people to the power of the Internet needs a multi-pronged strategy; one that involves investing in future-ready mobile networks and use cases, bringing a greater range and choice of affordable computing, mobility devices including smartphones to cater to the different needs of users, helping small businesses to digitize at a faster clip, and assisting them to adopt digital tools that can accelerate their digital transformations.
Covid has brought newer opportunities for the companies to opt for remote engineering which is a refined form of modern workplace model. In remote engineering models, the company can get the best talent from any part of the world, but not just one part of the country. It not only brings down the overhead costs involved in employing a talent on a full-time basis, cost of hiring, but also helps in cutting down on the corporate real estate like rents and more.
Indian Value Added Resellers (VARs) and partners had to put all the pieces together to make sure that the client understands that it is all about processes, it is all about technology and more importantly, it is about the business model. Today we may call it a SaaS and SaaS is here to stay purely because it is convenient, purely because it is utilized as a service, and it is designed for the individual customer.
Digital adoption has taken a quantum leap at both the organizational and industry levels. The fact is every company was prepared with the technology and infrastructure and the pandemic has given an opportunity to showcase the scale as the testbed. We have seen the results that the average Indian IT industry has grown by about 13 to 14%. And the world over the consumption of technology has grown by about 7 to 8%, even despite the pandemic.
So, the future of work is here. And let’s wait and watch what is next.
Happy reading and looking forward to your valuable comments.
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