In order to promote the products from Western Digital, Lalani Group, the distributor of Western Digital products in Eastern India, organized organized ten road show in a row in 9 months in the region along with the vendor.
The distribution company also plans to host more road shows in future to increase the awareness in the channel partners about the unique feature of Western Digital Hard disk and to create the branding.
Mr. Sharad Srivastava, Director Sale - India and South Africa, Western Digital Technologies Inc., USA, and Mr. K. L. Lalani, Chairman, Lalani Group, were present at the meet to interact with the channel and to share information on the current scenario of the IT market.
Lalani group has started its business with Western Digital few years back. The market share of Western Digital was Zero percent in till April 2006, and then Lalani group has taken its as a challenge and started its Road Campaign which covered East & North East India and today the market share of Western Digital is almost 20 percent.
Buoyed by continuous success of 10 Road show in eastern India Mr. Lalani stated that in next 3 month, more 5 road show will be on platter and shows will goes on, As Mr. Lalani always believes in hard work he stated that he will continue with his effort and dedication towards his business.
Recently Lalani Group along with Western Digital has organized its Channel Meet at Hotel Saluja Residency, Silliguri on 30th March 2007, which was headed by Mr. K.L Lalani (Chairman of Lalani Group) and Mr. Sharad Srivastava Director – Sales, India & South Asia Western Digital.
The Lalani Group also held two consecutive meets in Jamshedpur on 30th January, 2007 at Fortune Hotel, where more than 40 dealers were present, and in Durgapur on 1st February, 2007 at The Citi Residenci, where more than 70 dealers attended the sparkling evening.
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