LAVA announces "Design in India" initiative with the launch of PRIME X mobile
LAVA International Limited has announced to mark a significant milestone for the country – by launching India’s first “Design in India” initiative and India’s first “Designed in India” mobile phone.
The “Design in India” initiative was launched by Shri Ravi Shankar Prasad, Hon’ble Minister of Law & Justice and Information Technology, Government of India; Shri Manoj Sinha, Hon'ble Minister of State for Communications (Independent Charge), Minister of State for Railways, GoI; Mahendra Singh Dhoni, Cricketer and Former Captain, Indian National Cricket Team; and Hari Om Rai, Chairman & Managing Director, LAVA International Limited.
Unveiling the Design in India initiative, Shri Ravi Shankar Prasad, Hon’ble Minister of Law & Justice and IT, GoI, said, “Our government has put in place policies and structures to fulfill our commitment to make India a global hub of electronics manufacturing which has led to setting up of 108 mobile manufacturing units in the last three years. ‘Design in India’ is a key milestone in that direction and I congratulate LAVA on taking the lead to take this initiative forward.”
Shri Manoj Sinha, Hon'ble Minister of State for Communications and State Minister for Railways, GoI, commented, “Our vision is to create 100 million jobs by 2022. Initiatives like ‘Make in India’ and ‘Design in India’ will play a vital role in creating jobs for a young and large country like ours, not just for today; but for our future generations as well. I congratulate LAVA for taking a lead in designing the mobile phones in the country and launching the first ‘Designed in India’ mobile phone.”
on the occasion, Hari Om Rai, Chairman & Managing Director, LAVA International, said, “The Design in India initiative is one of the most significant milestones towards achieving our country’s vision of making India a global hub for mobile phone manufacturing. ‘Design in India’ is a critical step towards building the mobile components and parts ecosystem in the country. Over the last six years, LAVA has built its capability and expertise in mobile design which led to ‘Design in India’. Having said that, I am very proud of our Indian engineers who have not just built India’s first ‘Designed in India’ mobile phone but one which is a true hallmark of excellence.”
Accoprding to the company, priced at Rs.1,499, PRIME X is the slimmest phone in its category yet, with a battery standby time of 17 days. The phone also comes with a 2-year replacement warranty, thereby demonstrating the confidence LAVA has in its product quality, which is backed by robust investments in Research & Development and Product Manufacturing.
Going forward, the company is aiming at launching the first “Designed in India” smartphone by October 2018. Furthermore, the company is working towards designing and manufacturing the entire range of LAVA mobiles in India by 2021.
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