Lava announces “Hunt for the SMARTIST” Contest

Lava has announced a contest on its website and Facebook page. The contest titled, “Hunt for the SMARTIST” will start from March 15 to 25, 2014.

There are three contests which will be running simultaneously on the Facebook page and website of LAVA Mobiles. People are invited to participate in any of the three contests. Each contest will have one winner who gets a chance to fly to Florida to be a part of the IIFA Awards this year.

It’s a three-layered contest wherein people can participate in a quiz, share their green carpet look or share a short video of themselves showing “what would they say to their dream celebrity in case they go on a date with him/ her”. The entries of the green carpet look and video contest will be partly decided through a polling process online that starts as soon as people submit their entries. On the other hand, the winner of the quiz will be decided by a lucky draw.

Commenting on the sponsorship with IIFA,  Hari Om Rai, Chairman & Managing Director, LAVA International, said, “We are proud to be associated with IIFA for the second consecutive year; IIFA offers us a great platform to demonstrate the true essence of our products that are a perfect fusion of looks and performance. With this association, we reinforce our brand's promise to create products with an extremely strong proposition that will captivate the consumers.”

Lava was rated as the fifth most-trusted brand in the mobile handset category in the Brand Trust Report conducted by The Research Advisory.