LAVA is augmenting its brand recognition with sponsoring two of the most important events of the year in the media and entertainment sphere. The brand’s aggressive marketing strategy has been designed to create targeted visibility for LAVA’s upcoming premium series of mobile handsets, the IRIS Pro series. The smartphones which shall come with a promise of ‘Art meets Smart’ will soon be launched in the market to compete in the niche category of high end smartphones.
LAVA International has announced that the brand has partnered with the 14thAnnual International Indian Film Academy Awards (IIFA) as a ‘Powered by’ sponsor. LAVA is also proud to be chosen as the ‘Associate Sponsor’ of the reality game show Kaun Banega Crorepati (KBC) Season 7, which will be aired soon on Sony Entertainment Television.
LAVA’s brand promise is to create products with an extremely strong proposition that will captivate the Indian consumers. Our focus now is to acquire a larger pie of the mid to premium smartphones market in India and that requires us to position ourselves differently and take off from the platform established over the last four years of our journey.The LAVA IRIS Pro Series handsets have been designed to deliver the same promise, and we need to showcase that to the right audience” said Mr. Hari Om Rai, Co-Founder & Director, LAVA International Ltd.
LAVA International closed the financial year of 2012-13 with revenue slightly higher than INR 10,000 million, crossing total volume sales of 1.1 million units in the month of July alone.
