Lds Technologies: Two Decades Of Steady Growth Built On People And Partnerships

“IF YOU TAKE CARE OF YOUR PEOPLE, THEY WILL TAKE CARE OF YOUR CUSTOMERS—THAT’S BEEN OUR MANTRA FOR 26 YEARS.”

AMARNATH SHETTY
MD, 
LDS INFOTECH

For Amarnath Shetty, Managing Director of LDS Technologies, the company’s journey is one of persistence, patience, and strong values. Founded in 1999 with just a handful of employees, LDS was born during one of the toughest phases for the global IT industry— the Y2K era. Amarnath credits sheer determination and a deep understanding of customer needs, gained from his early years in IT, for helping the company navigate those uncertain beginnings and gradually find its footing.

The real strength of LDS, he emphasizes, lies in its people. Many team members have stayed with the company for over 15–20 years, a rarity in the IT ecosystem. Amarnath attributes this loyalty to a culture that values growth, fair remuneration, continuous learning, and genuine care. “If you take care of your people, they will take care of your customers”—a philosophy that has guided LDS through every phase of technological change, from on-prem servers to the era of cloud and now generative AI.

Partnerships have been equally crucial. Over the years, LDS has maintained strong relationships with OEMs, with Crayon playing an instrumental role—especially in its AWS business. Crayon’s pre-sales, post-sales, GTM support, and regular training have helped LDS grow a base of 100+ cloud customers and strengthen its position in the market.