Leading e-commerce players in the country expecting big during festive plans
The festive season in India has begun and netizens are bullish with regards to investments in gold and silver during this period, as is considered auspicious and is integral to our culture. The festive season has always been important to brands, especially to e-commerce players who line up big bumper discounts, look for more retail brands to partner and ramp up their product offerings.
More and more e-commerce platforms are also exploring social commerce, turning their apps into super apps by bringing content, products and trends under one roof for consumers to watch and shop at once. With increasing internet penetration, e-commerce players are expecting new growth from Tier II, III and beyond this festive, which will cumulatively contribute to $150 billion of e-commerce
Now the trend is changing towards investment into digital assets space has expanded to a $2 trillion+ market with over 200 million users interacting with them today. In India too, digital investments have garnered ample traction including digital gold as an asset class for investment . Gold has been a preferred investment option for Indians for a significant amount of time and has now moved towards the digital space as the world has advanced.
Digital gold has become quite popular among younger investors due to ease of ownership and fewer security risks. There are also numerous cost-effective options that allow people to own digital gold through SIPs and similar means. Experts say, Investment in digital gold ensures safe storage, security, 100% purity, and re-sale as against physical gold which requires the safety of lockers, assurance of purity along with additional making charges + taxes that needs to be paid when buying physical gold. As per market analysis, digital gold sales have surged by 70%.
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