With product sales crossing the 2,50,000 milestone, Lenovo India has recorded a stellar performance in the Eastern market. Lenovo is increasing its focus on the Eastern market and has showcased an all-new range of 12 products for the consumer segment, reaffirming its mantra of innovation.
Powered by its new consumer proposition - "What's your idea of FUN?", Lenovo's latest product range encapsulates the changing perspective of consumers, especially the youth. In line with the spirit of FUN, Lenovo's new product excite its consumers across the Notebook, Netbook, All-in-One and Desktop categories.
Amar Babu, Managing Director, Lenovo, said, "The Eastern region is one of the most significant consumer business markets for Lenovo and is the highest contributor to Lenovo's consumer business in India. We believe that the introduction of these feature-rich products across all categories and price bands will go a long way in augmenting Lenovo’s consumer product portfolio and deepening our penetration in the East."
This initiative is a part of Lenovo's overall corporate strategy of "Getting Closer" to its customers and partners by understanding and addressing their specific computing requirements from their PCs.
