Lenovo has announced its foray into the smartphone market in India by launching five smartphones that include K860, S880, S560, P700i and A60+. This move strongly stems from Lenovo’s 4 screen strategy in the PC + era, of which smartphones is a key component. The four screens comprise of PCs, tablets, smartphones and smart TVs.
With this launch, a full range of Android-based Lenovo smartphones will be available in the market, starting from the fully featured and affordable Lenovo A60+ to the premium quad-core Lenovo K860.
“The number of consumers adopting smarter, wireless technology in the country is on the rise and we anticipate a huge increase in smartphone users. Lenovo smartphones offer a compelling value proposition for the Indian consumer and we are confident that our audiences will strongly consider our product portfolio,” said Amar Babu, Managing Director, Lenovo India.
“Lenovo has built a solid and successful mobile phone business in China, reaching the number two position in the smartphone category in less than 18 months. We have reached a critical expansion point where we can use the solid platform we have established to expand to other countries and bring our leading technology to many more users,” said J D Howard, Vice-President, Lenovo MIDH.
To cater to a wide spectrum of consumers, Lenovo is offering 5 Android-based smartphones across the 4 segments, viz. Geek, Stylish, Professional and Affordable, at various price points. The USP of the fully featured Lenovo’s smartphones is long battery life and dual-SIM capability. Four of the Lenovo smartphones are based on the Android version 4, while the A60+ smartphone is based on the Android version 2.3.
The phones are available at all the leading Large Format Retail (LFR), Multi-brand Outlets (MBO) and Lenovo Exclusive stores in Karnataka, Andhra Pradesh, Tamil Nadu, Kerala and Gujarat.
