Lenovo getting bigger in Chennai

Lenovo has recently opened a new store in Alwarpet, Chennai and has also partnered M/s Ziptech Infosolutions Pvt Ltd. for the new store. The new Lenovo Exclusive Store (LES) will showcase the entire consumer range of Lenovo's Notebooks, Netbooks, Desktops and All-in-Ones and accessories.

 

Ashok Nair, Director – South, Lenovo India, said, "Chennai is one of the most important markets for Lenovo in this region, thanks to the huge market potential of a progressive populace. We foresee a huge opportunity here with speed, entertainment, convenience and mobility in PCs as main catalysts. Our latest range performance machines are riding on this wave and our strong retail success will make latest computing extremely accessible to our customers across Chennai."

 

Currently, the company already has four exclusive stores in Chennai and the expansion is alleged to be in line with Lenovo's overall plan to build a strong retail infrastructure and drive hyper growth in the Indian PC market.

 

Sudhir S, Managing Director, Ziptech said, "Lenovo is the numero uno and has great equity in the Indian PC market. We are proud to partner them to address the burgeoning PC requirements of consumers in Chennai. Lenovo stores are unique in their design, experience and consultative approach, and we believe that this USP sets them apart from the other players in the market."

 

This retail storeis believed to be in line with the companies’ retail strategy of “Get closer” to its customers and strengthen its retail foothold in cities like Chennai with a wide range of consumer products under the Lenovo IdeaPad and Lenovo IdeaCentre brands.