Realizing that the Commercial PC market is twice the Consumer PC market, LG Electronics India has made its foray into a new territory, i.e. Indian SMB vertical. To begin with, the company will be targeting Education, Retail and Hospital verticals in the SMB sector.
“With the launch of LG SMB Solutions, we aim to support the Indian B2B segment with our collective offering. We are confident that our technology strength backed with market insight and research will enable us to offer SMB-specific and vertical-specific products, creating an effective business environment for SMBs in India. The single source buying and service support will enhance the comfort of Indian SMB customers,” said M. B. Shin, MD, LG Electronics India Pvt. Ltd.
LG business solutions products find right fitment in the SMB segment such as Network Monitors, Surveillance security & Commercial displays. R. Manikandan, Business Group Marketing Head, Business Solutions, LG Electronics Indian (P) Ltd., elaborates, “LG Network monitors work on the PC Virtualisation principle enabling one PC to be shared by up to 11 users. Integrating the employee welfare products such as MW ovens, refrigerators and air conditioners or purifiers, etc., we are in a position to offer single source buying to SMBs for all their office needs.”
LG plans to support resellers by organizing promotional activities to raise awareness on LG SMB Solutions among both target users (SMBs) and potential users (general customers). Manikandan further adds that they intend to build SMB Experience zones for customers to visit and explore the right products. To start with, the company is taking the awareness drive for the same to top 10 cities including the metros and the top five A-class cities.
They plan to sell 400k units in the year 2010.
