Intending to expand its presence in India, Limelight Networks has announced that it has opened a new point of presence in Mumbai. In addition, the company will also begin selling its Limelight Orchestrate (Orchestrate) V 2.0 Digital Presence Platform in the country to expand its availability in India. The Limelight Orchestrate Platform enables organizations to reach a level of digital presence maturity.
According to a new report from the Internet and Mobile Association of India (IAMAI), digital media consumption continues to grow as the country increasingly expands access to mobile devices and internet connectivity. As consumers continue to embrace these technologies, businesses, publishers and media companies increasingly recognize the importance of optimizing the delivery and performance of digital content.
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Andy Clark, Group VP of APAC, Limelight, said, "India is an increasingly growing market for us. There is a high demand for services that improve the quality and presence of data across networks, as well as a real need to reduce the latency issues that have plagued businesses here for years. With the addition of our Orchestrate platform, we will empower companies to better engage with their digital audiences and monetize their digital assets. Overall, we are excited about the growth potential and expanding our presence to these key markets in India."
According to sources, India's online and offline newspaper group, Punjab Kesari is using Limelight's Orchestrate Platform to create a broader digital presence and monetize its digital assets by seamlessly delivering video across the world to various mobile devices, without compromising the performance or quality for readers.
